Discover the enchantment of a fascinating land. Tirol and its sparklingflair. Pure joie de vivre and fantastic atmosphere. Centuries-old tradition. The cultural life, art and warm-hearted hospitality. Untouched, intact nature. Blissful, new perspectives. Reach for the heavens.


Become the VIP of the Alps

Tirol is that mountain land in the heart of Europe. People from all over the world are attracted to its proud peaks and picturesque valleys, its rugged crags and gentle pastures, its sparkling mountain lakes and magnificent glaciers.

The beautiful scenery is paired with the culture, a felicitous union. The Tyrolean mountains were at all times the home of culturally minded rulers, patrons of music, architecture and painting. Buildings in the Romanesque, Gothic and, in particular, baroque style constitute treasures seldom found in such abundance elsewhere. In Tirol, churches, abbeys, castles and fortresses are an integral part of the Alpine environment, meaning that nature and culture are forged together in a symbiosis that is stimulating in itself.

All these fascinating aspects of Tirol can be experienced with the exceptional Imperial Alps quality programmes.